Ecommerce growth for founder-run Shopify brands.Forecasting, paid media and fractional growth.
One expert. One AI system. One number for every month.
- Orders, ad spend and product costs read
- Breakeven updated
- New customer cost checked against target
- One entry offer drifting above target, flagged for review
- 4 featured clientseach more than doubled store revenue
- +119% to +179%last twelve months against the twelve before
- All 4still clients today. See the results
Four featured clients. Each has more than doubled against the year before Kova, and all four are still clients.
Each figure is the last twelve months against the twelve before Kova.
The dashboard says green. The bank account disagrees.
Returning buyers make the blended number look healthy. Nobody notices until the cash does. It is the first thing I check on any account.
More revenue is easy to buy. More profit is the job.
If a new customer costs more than they are worth, more spend only buys a bigger loss.
The MARGIN method.
Six steps, AI in every one, and a person making every call.
Margins
A strategy built from the ground up on your margins.
AI: Reads orders, ad spend and product costs, and keeps breakeven current.
Acquisition
An acquisition strategy built around your goals.
AI: Tracks new customer cost against your target and flags when it drifts.
Retention
How much profit comes from repeat buyers, and how to raise LTV to CAC.
AI: Reads order history to see who comes back, when, and what they are worth.
Get the offer right
Find the offer that brings new customers in at a profitable rate.
AI: Compares bundles, entry products, price points and first-order incentives by new customer cost and margin, and flags which bring buyers back.
Iterate
Test one thing at a time and keep what wins.
AI: Records the winners and feeds them into the next ideas.
- Test
- Watch
- Find what won
- Write it down
- Feed it forward
- Round again
A number for every month
A forecast you are held to, updated with real results.
AI: Flags drift before it shows in the month.
It is not only ads. What the tests teach shapes your offers, emails and products.
The number in your inbox every day. The person who set it on the other end of the line.
- Every day
A daily email
Straight from your live dashboard. Where you stand, without logging in.
- Every week
A weekly read
The week against the plan, and what is changing.
- Every month
A forecast update and a call
Your actuals go in and the year-end forecast updates. The target holds still, and you hear why the forecast moved.
- Any time
A direct line
No account manager. You message the person who built the plan.
What the work covers
Three ways to work: Kova Commerce forecasting and tracking at £495 a month, paid media and consulting from £2,000 a month, or a fractional growth lead. Compare them
An agency, a hire, or Kova
Three ways to grow profit, not just revenue.
An agency
Seniors pitch, juniors run it
Weeks to onboard, then a queue
Retainer, often plus a cut of spend. Problems surface at month end
Platform numbers, usually
Often a minimum term
An in-house hire
Your employee, one skill set
3 to 6 months to hire
Salary plus on-costs. A wrong hire is costly
Whoever you hire, if it is in the role
Employment contract, notice both ways
Kova
The person you speak to. AI monitors daily
First read of your numbers in 5 days
From £495 a month. You hear problems first
I do, against your margins
Month to month
One person and an AI system, by design. The AI reads your orders, ads and margins every day. The plan, the calls and every spend change are mine.
Right for some brands. Deliberately wrong for others.
A good fit
- Founder-run product brands on Shopify, roughly £500k to £10M a year
- Bootstrapped or close to it, so profit is a constraint rather than a preference
- Willing to share cost of goods and margins, because the plan is built from them
- A real seasonal peak, and a brand voice you care about protecting
Not a fit
- Marketplaces, dropshipping, or anything without its own store data
- Brands that want the ads run cheaper without ever looking at profit
- Anyone who will not share costs. Without them there is no breakeven, and without breakeven there is no plan
- Teams that need someone in the room every day. This is a monthly cadence with a direct line, not an embedded hire
Three ways to work together.
Every option includes an annual plan built from your margins, the AI-checked dashboard with a daily and weekly email, a monthly forecast update and call, and a direct line between calls.
| Kova Commerce forecasting and tracking£495per month, cancel monthly | Paid media and consultingFrom £2,000per month up to £40k monthly ad spend, £3,000 above | Fractional growthBy conversationyour growth lead, part time | |
|---|---|---|---|
| Meta and Google run end to end | Not included | Included | Included |
| Ad copy, in your voice | Not included | Included | Included |
| Content diversity audit: what to make more of, and what is missing | Not included | Included | Included |
| AI content idea machine, built from your customer personas and data | Not included | Included | Included |
| Klaviyo flows and campaigns | Not included | Not included | Included |
| Offer, bundle and Q4 planning | Not included | Not included | Included |
| Site conversion reviews | Not included | Not included | Included |
| Who runs the ads | You or your team | Me, in your accounts | Me, in your accounts |
| Sign up | Join the waiting list | Join the waiting list |
- Everything above, and you or your team run the ads
- Meta and Google run end to end
- Ad copy, in your voice
- Content diversity audit: what to make more of, and what is missing
- AI content idea machine, built from your customer personas and data
- I run the ads, in your accounts
- Meta and Google run end to end
- Ad copy, in your voice
- Content diversity audit: what to make more of, and what is missing
- AI content idea machine, built from your customer personas and data
- Klaviyo flows and campaigns
- Offer, bundle and Q4 planning
- Site conversion reviews
- I run the ads, in your accounts
What founders worry about but rarely ask on the first call.
Can one person really do this?
Yes, that is the point. You are hiring a fractional growth strategist. It is not the cheap option, but it gets you expertise you could not reach otherwise. An agency may have people just as sharp, or sharper, but they are rarely the ones working on your account. Hiring someone like that in-house means a senior salary, months to find them and more to train them, and a big risk if it does not work out.
Is the AI just a wrapper on Claude?
The system is mine, built for ecommerce, and it works from your Shopify orders, ad accounts and cost of goods, which Claude on its own does not have. The decisions are mine and the ad copy is yours to approve.
Will AI end up writing my ads?
Yes, but it works from your data, your customer personas, your brand and your tone of voice. Nothing runs until you have approved it.
Will it be obvious that AI wrote my ad copy?
No. It is built from your brand and your tone of voice, then tested and refined constantly to see what gets the best results. So it sounds like you, and it is shaped by real data and your customer personas to work as hard as possible.
How much content am I going to have to make?
It depends. Kova Commerce does not create the content, it consults on it. You, a freelancer or agency you hire, or UGC and content creators make it, and I tell you exactly what to make: each piece briefed shot by shot and reviewed before it runs.
What if it is not working?
You hear it first, in numbers, with the cause and the change. Sometimes the ads are fine and the season is not, and I will show you last year to prove it.
Am I locked in?
Month to month. The ad accounts, pixel and data are in your name, and if you leave you keep all of it plus a written handover.
Do you run the ads as well as the plan?
On paid media and fractional growth, yes: Meta and Google end to end, in your accounts. On forecasting and tracking, your team runs the ads and I own the number.
Which channels?
Meta and Google Shopping and Search, plus Klaviyo when email is in scope. Ecommerce only, because the whole method is built on order data and margin.
What do the first ninety days look like?
Business metrics and breakeven first, then the annual plan, then the accounts rebuilt around it. The detail is on the how I work page.
How do you use AI?
For the heavy reading: it checks your orders, ads and margins every day, drafts the reports and generates ad ideas. Every plan and spend change is made by me.
Why are the prices on the page?
So you can rule this in or out before you write to me. Below about £500k there is not enough history to forecast from, and above £20M you usually need an in-house team.
Start with your real number.
What a new customer costs you today, what you can afford to pay, and the gap. One page, no pitch attached.
Share read-only access
Shopify, Meta, Google and your cost of goods. Nothing changes.
I run the numbers
New customer return against breakeven, from your margins.
Back to you
Act on it with or without me. Including a straight no.
Join the waiting list
I take on a small number of brands at a time. Tell me a little about your store and you hear from me as soon as a place opens, including a straight no if the fit is wrong.
You are on the list
Thanks. I read every entry myself and will be in touch as soon as a place opens, including a straight no if the fit is wrong.